STORIES

WeConnect


  • We are the bridge that connects the Worlds.

    The New Age of Oriental
    New formas inspired by Tradition
    The Image of Japan, refined Oriental Beauty.

  • We Connect is not just about connecting products,
    The connection between people and the heart,
    And a bridge connecting the world.

    A new shape inspired by tradition.

    Refined elegance and harmony that embodies Japanese aesthetic sense.

The story begins

This story began when a music-loving woman from Kyoto made a beautiful guitar strap out of Nishijin-ori obi.
As Japan's traditional industries fall into decline, the beauty of Japan, transformed into guitar straps, rests on the shoulders of musicians who play wonderful music, and the Japanese soul is assimilated with the music, and Nishijin-ori has now been revived.

A new form of Nishijin weaving

We have explored new ways to incorporate Nishijin-ori—Japan’s renowned traditional silk textile—into modern wardrobes and daily life by designing a variety of straps for everyday items.
Through this approach, Nishijin-ori has been beautifully revived with a remarkable presence. It is not only visually stunning but also highly practical, and there is no doubt it will become a favorite for people around the world.

Nishijin-ori is a traditional silk textile nurtured in the Nishijin district of Kyoto, with a history of over 1,200 years. Known for its intricate and elegant patterns woven with gold and silver threads or pure silk, it displays a rich array of expressions that change with the light, resonating with the sensibilities of those who use it. Even today, its artistic excellence and dignified elegance remain timeless and unshakable.

Across borders

Nishijin-ori guitar straps have struck a chord with musicians around the world, helping to spread traditional Japanese beauty beyond borders. Through the universal language of music, Japanese aesthetics have reached the hearts of people all over the world. This is not just a product, it serves as a bridge between cultures.

A new form inspired by tradition

We Connect started with guitar straps and has now expanded to a variety of lifestyle items. We will continue to create new value by "connecting" Japanese traditions to modern lifestyles.

  • Sei_Tote Bag – A new fashion that brings Japanese tradition into your daily life.
  • Saint Bag Strap – A sophisticated addition to a simple bag.
  • Saint_Watch_Strap – A unique design that brings traditional weaving to your wrist.
  • Holy_Liquor_Trap – A new gift style that shows off your bottle.

WeConnect – A bridge between tradition and the world

WeConnect is not just about connecting products, but was created with the idea of ​​connecting people, connecting hearts, and connecting the world in mind. Through these connections, we hope to pass on the beauty of Japan's traditional culture to the future.

General Producer: AKEMI S. MILLER