CONNECT
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Takeo Kawamura
Former Chief Cabinet Secretary and Minister of Education, Culture, Sports, Science and Technology
I heard that a woman living in Kyoto is making beautiful guitar straps using Nishijin-ori obi belts. As Japan's traditional industries are declining, I wholeheartedly support this creator who has begun to keep them alive in the present.
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Akemi S. Miller
New York Collection Fashion Week Designer
I have been active in New York for many years, going from being a kimono designer to being a fashion designer for New York Collection Fashion Week. My beautiful dresses, which are inspired by Japanese kimonos, have fascinated people all over the world. The designer who made the guitar strap from Nishijin-ori this time is a friend of mine who values Japanese traditions and is trying to spread Japanese beauty to the world in this way. I am looking forward to seeing the reactions from people all over the world who undoubtedly love the real thing.
A guitarist wearing a guitar strap and playing a note

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This idea, which started with the production of guitar straps, is expanding the circle of new connections between designers, craftsmen, and users.
We Connect does not just connect products, it connects hearts, connects love, and connects the world. We Connect aims to be a bridge that connects hearts with people all over the world, regardless of nationality, race, gender, or age.
We will continue to create new forms that utilize Japan's traditional culture in the present and pass it on to future generations.
